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Digital and Creative Entrepreneurship

Overview

This programme is designed to provide participants with functional knowledge and skills in Graphic Design, Audio-Visual Production, Social Media and Web Applications and Digital Marketing. The technical skills taught in this programme will prepare participants for 21st century job opportunities.

Several studies have shown that digital entrepreneurship can strongly contribute to reducing poverty and improving livelihoods.

Digital and creative entrepreneurship makes entrepreneurship more inclusive. Under-represented population groups in entrepreneurship could be more likely to benefit from certain features of digital technologies for business creation and growth, including the lower start-up costs required for many digital businesses and the wider access to external markets offered by the internet.

In St. Lucia there is a significant need to expand the reach of our services and products. Digital content creation and distribution can support a bottom-up approach that does not rely heavily on government intervention, and that can evolve as platforms, services and industry grow.

Objectives

Requirements

The ideal candidate for this programme should possess the following:

Programme Summary

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Graphic Design

This module will explore the process and concepts associated with digital imaging fromPro conceptualization to output. Learners will apply sound principles of design and composition as they engage in the use of open-source software to create digital images for a range of purposes – web, television, print, fabric.

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Audio-Visual Production

This module covers aspects of digital audio video production for multimedia development. It provides in-depth understanding of theory as well as a practical approach to audio video production in the digital environment.

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Social Media and Web Applications

This module seeks to empower you with the practical skills necessary for today’s digital economy. The module is specifically designed to address competency in Digital literacy and Data skills that have become essential for the job markets of today and the future. You will acquire the essential practical competencies and skills that will equip you to effectively use social media and the world wide web for personal and professional activities.

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Digital Marketing

This module is designed to give learners an understanding of how to effectively incorporate digital marketing strategies into traditional marketing plans. Learners will get an understanding of the different tools, marketing channels and platforms involved in digital marketing. This course is suitable for anyone who wishes to reposition their product and services online.